
Normally, we associate the word "coaching" with things like soccer, football, or pick-up artistry, but what's often overlooked is that, in the world of addiction, coaches who stand between addicts and relapse are a real thing.
Sobriety coaches, or sober coaches as they're sometimes called, are basically the last line of defense in serious cases of substance abuse. Far past the realm of AA groups and therapy sessions, there are self-appointed gurus keeping people clean by spending dozens of hours a week with paying clients to prevent them from making harmful choices.
In Canada, arguably the most well-known sobriety coach is Bob Marier, the man who helped former Toronto mayor Rob Ford kick his myriad of drug and alcohol habits that fueled a year-and-a-half long series of escapades and outbursts that made international headlines. In a new VICE documentary about Marier, he told the filmmakers that when Ford came to him, he was not only in horrible shape but that he was incredibly reluctant to work with Marier.
"When someone's leaving post-acute care, and they want to be reintegrated back into society...a sobriety coach can make that a lot easier," Marier said. " is unsure of themselves. It will not work for that reason."
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