Tuesday, January 31, 2017

How 2007 Became a Meme

When 25-year-old social media editor Liza Sokol quit her job last year, she was thinking about Britney Spears, and particularly Britney in 2007. In that torrid year, Britney went to rehab, left rehab, shaved her head, went after an X17 photographer with an umbrella, returned to rehab, exited rehab a second time, bombed a comeback attempt at the MTV Video Music Awards, lost custody of her sons, wore a pink wig, dated a paparazzo, and told a reporter to "eat it, lick it, snort it, fuck it!" News services prepared her obituary.

But instead of dying, Britney spent two stints in a mental hospital. A California judge sentenced her to a conservatorship, which designates that her lawyer and father control her personal and business affairs, and then Britney embarked on one of the most successful comebacks of all time, recording more number one singles than she did during her Disney Channel/ Tiger Beat heyday. "She's proof positive that you can get better and overcome," Sokol says. Before she departed her office for the last time, Sokol printed out a meme that said, "If Britney Spears can make it through 2007, we can make it through this day" and left it on her boss's desk as a "departing gift."

"My boss was a woman surrounded by stuffy white men," Sokol says. "She needed [2007] more than me."

Read more on Broadly



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