Monday, January 23, 2017

So You Want to Throw a Benefit Show

Our country is in crisis. Civil liberties, basic human rights, and people's fucking  lives are now in more danger than they have been for a very long time, and if you're not doing something to help, there's never been a better time to start. I outlined a number of ways for people in the music community to get involved in the resistance—from donating to the ACLU to raising legal funds for protesters to joining your local anti-fascist organization—in this piece right after the election from hell, and today have come to you bearing even more advice. I'm of the humble-ish opinion that every show should be a benefit show now, and since that's not always financially or logistically possible, we'd better make sure that every one we  can put together counts.

With that in mind, I've put together a quick'n'dirty how-to guide to throwing your very own benefit show, drawing on my own experiences booking shows in NYC and Philadelphia for the past decade, as well as compiling sage advice from a small sampling of the promoters, organizers, and musicians I'm lucky to call friends. One caveat: I'm writing this from the perspective of someone who's spent a long time booking metal and punk bands in the Northeast United States, so there will obviously be some different factors to consider when working with other kinds of artists in different areas, but the majority of the core tenets remain the same.

Above all, be transparent, be polite, and be organized! Always remember: this is bigger than you.

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