A Letter from the Editor

Hey, friends:

Welcome to GARAGE on Vice.com. This summer, in anticipation of our 2017 launch, we'll preview original GARAGE stories, interviews, essays, and more on VICE.

GARAGE Magazine was founded in 2011 by Dasha Zhukova. It was an accompaniment to the Moscow-based contemporary art museum that Zhukova opened in 2008. The magazine had a straightforward purpose in its dedication to cover both art and fashion. The covers often featured surprising interdisciplinary collaborations: John Baldessari and Inez & Vinoodh; Francesco Vezzoli and Karen Elson; Patrick Demarchelier and Cindy Sherman. They possessed a kind of chemistry that could only be made when two minds came together to create something new. They announced GARAGE as a destination for originality. The magazine presented ideas with a vision of the future. The features were playful, wonderfully strange, and utterly luxurious. And today? Just look around. You can see what GARAGE pioneered everywhere.

But GARAGE Magazine only comes out twice a year. Which makes sense, as it is a beautiful (and costly) magazine to produce. We need magnificent print objects in our life.

Now, we're excited to bring the ideas of GARAGE into the digital realm.

For a long time, I have been searching for a place on the Internet that covers art, fashion, and culture in exactly the way that I need—and with equal discernment. I want bold, intelligent writing; I want to be surprised; I want humor. I want to look outwards and to think with both text and images. To be caught off guard, and to be reeled in slowly. The world GARAGE occupies is a truly global one—in the span of a month, Louis Vuitton hosts a cruise show in Kyoto; the Prada Foundation in Venice has on view new work by Thomas Demand; London's V&A puts on the most comprehensive retrospective yet of Balenciaga; and an independent gallery in New York debuts photography by Michel Houellebecq. You might glimpse it on Instagram, but GARAGE will really take you there. We cover what truly interests us, regardless of what trends dictate, be it a Tumblr gif, a collection at couture, an architect's blueprint, or an artist working in her studio.

As Muccia Prada once said, "You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through." We hope, somewhat paradoxically, to be both bold and subtle about what we do. We want to be the destination where indulgences are essentials.

In the meantime, before we launch, we've created a bit of a surprise over at garage.vice.com. Something to tide you over while you wait for our big reveal. It's a place where you can get a glimpse of the GARAGE universe (you'll see what I mean when you land there). While you're at it, sign up for our newsletter, where we'll share the best of what we publish here each week.

Here's to what comes next,
Thessaly La Force

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