This story appeared in the March issue of VICE magazine. Click HERE to subscribe.
If you live in Donetsk, Ukraine—an industrial city of almost 1 million, now under the de facto control of the Donetsk People's Republic, a group of pro-Russian separatists who declared independence in 2014—you probably haven't had much fast food of late.
The war-torn city sat on the front line of the Russian military intervention in Ukraine, and its people faced starvation during the conflict. Western sanctions soon followed, along with the shuttering of its McDonald's outlets. Fast food became a point of contention and an emblem of Western decadence throughout lands backed and controlled by Russia. Sergei Aksyonov, the prime minister of nearby Crimea, expressed the pro-Russian view when he said, back in 2014, "We will be healthier" without it.
But life moves on, and now some tenacious entrepreneurs are intent on filling the gap in the market. They are retrofitting abandoned McDonald's restaurants throughout the city of Donetsk and rebranding them DonMaks.
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